THE ULTIMATE REFUND: On November 24th and 25th – the busiest days in the American retail calendar and the unofficial start of the international Christmas-shopping season – thousands of activists and concerned citizens in 65 countries will take a 24-hour consumer detox as part of the 14th annual Buy Nothing Day, a global phenomenon that originated in Vancouver, Canada.

From joining zombie marches through malls to organizing credit card cut-ups and shopoholic clinics, Buy Nothing Day activists aim to challenge themselves, their families and their friends to switch off from shopping and tune back into life for one day. Featured in recent years by the likes of CNN, Wired, the BBC, and the CBC, the global event is celebrated as a relaxed family holiday, as a non-commercial street party, or even as a politically charged public protest. Anyone can take part provided they spend a day without spending.

Reasons for participating in Buy Nothing Day are as varied as the people who choose to participate. Some see it as an escape from the marketing mind games and frantic consumer binge that has come to characterize the holiday season, and our culture in general. Others use it to expose the environmental and ethical consequences of overconsumption.

Two recent, high-profile disaster warnings outline the sudden urgency of our dilemma. First, in October, a global warming report by economist Sir Nicholas Stern predicted that climate change will lead to the most massive and widest-ranging market failure the world has ever seen. Soon after, a major study published in the journal Science forecast the near-total collapse of global fisheries within 40 years.

Kalle Lasn, co-founder of the Adbusters Media Foundation, which was responsible for turning Buy Nothing Day into an international annual event, said, “Our headlong plunge into ecological collapse requires a profound shift in the way we see things. Driving hybrid cars and limiting industrial emissions is great, but they are band-aid solutions if we don’t address the core problem: we have to consume less. This is the message of Buy Nothing Day.”

As Lasn suggests, Buy Nothing Day isn’t just about changing your habits for one day. It’s about starting a lasting lifestyle commitment to consuming less and producing less waste. With six billion people on the planet, the onus if on the most affluent – the upper 20% that consumes 80% of the world’s resources – to begin setting the example.

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